The tone of voice and aesthetics of the site, was warm, witty, fun and visitor interaction will be cohesive with ongoing social campaigns. Additionally, the persona of the website will reflect the advancement of the company’s aspirations, direction, vision and uniqueness. Unique hero sections with videos and interactive elements were created.
Conversion goals were set and the website structure (incl. design) was based around their target market segments. Clear Calls to Actions were created to support various goals such as newsletter signups, making enquiries and purchasing products. An ecommerce platform was implemented. Specific filters for the uniqueness of each tin was created e.g. by Artist, location (Game of thrones) etc. Each product group and single product page were uniquely designed.