Due to the nature of the industry and product offerings, a number of graphical elements were designed to purposefully and visually display processes and specific information to make them distinct and clear to visitors.
Both colours and structure were carefully decided based on impact and ease of use. An API integration was in place for the careers page. Each product section had ample technical information, which needed to be translated graphically for visitors. Product case studies needed to be user friendly and effective via scrolling elements. Additionally, strong calls to actions such as PDF download, watch a video or request a demo had to be prevelent.